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Get immediate access to our research which includes key learnings from leading ABM and Demand Gen practitioners.

Download The 2022 Account Centric Demand Gen Report

ABM and Demand Generation certainly make for unlikely bedfellows on the face of it. But is there more common ground between them than you might think? 

Download our latest research to find out.

At Agent3, we’ve been having a hunch that many marketers might be applying the right tactics at the wrong time when it comes to ABM and Demand Generation. We believe many practitioners are not fully exploiting the combined potential of the tools at their disposal. 

So we did some research to look into it.

We spoke to B2B practitioners across a range of industries, from Aerospace and Tech, to Telecoms and SaaS. We wanted to understand their current goals, priorities, activities and obstacles worries when it comes to ABM and Demand Generation. Where is common ground in how they are being used? Are they treated are wholly different strategies? Or are marketers successfully leveraging both disciplines to engage their key and names accounts?

Download the 2022 account centric demand gen report to learn more about:

  • Demand Gen vs ABM or Demand Gen plus ABM
  • The enormous potential of marketing technology – and the huge learning curve and resource commitment that comes with it
  • The power to move the needle for your business – and how hard it can be to get permission to “do the right thing”
  • The eternal struggle with lead progression and measurement



How can you use this research?

  • Learn how marketers across a wide range of industries are deploying demand generation and ABM strategies to great effect
  • Get Agent3’s perspective on the trends and challenges, we’ll show you how to really move the needle when it comes to account centric demand generation
  • We’ll share the key takeaways from the research that you can put into your programs straight away

The 2022 Account Centric Demand Gen Report