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Get immediate access to our research which includes key learnings from leading ABM and Demand Gen practitioners.
ABM and Demand Generation certainly make for unlikely bedfellows on the face of it. But is there more common ground between them than you might think?
Download our latest research to find out.
At Agent3, we’ve been having a hunch that many marketers might be applying the right tactics at the wrong time when it comes to ABM and Demand Generation. We believe many practitioners are not fully exploiting the combined potential of the tools at their disposal.
So we did some research to look into it.
We spoke to B2B practitioners across a range of industries, from Aerospace and Tech, to Telecoms and SaaS. We wanted to understand their current goals, priorities, activities and obstacles worries when it comes to ABM and Demand Generation. Where is common ground in how they are being used? Are they treated are wholly different strategies? Or are marketers successfully leveraging both disciplines to engage their key and names accounts?
Download the 2022 account centric demand gen report to learn more about:
How can you use this research?
The 2022 Account Centric Demand Gen Report