ABM is a strategic approach that combines targeted, insight-led marketing with sales to increase mindshare, strengthen relationships, and drive growth in specific new and existing accounts.

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Paying lip service to insight simply won’t yield the ROI you were hoping for from your ABM campaigns. If you're doing it right you should be able to:

  • Have an up-to-date understanding of the decision makers in your key accounts
  • Know what content your target accounts will care about 
  • Engage customers in relevant, contextual ways
  • Keep on top of movements and changes within the market, customers and competitors

In our webinar, we show you how to drive these outcomes and more with insight. 

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Webinar: How to build an award winning, insight first ABM program

On-Demand Webinar

Watch our insight webinar on-demand, as we show you how to maximise insight in your ABM program.

If you get it right, insight is the bedrock to build your entire ABM program around; from better understanding your accounts, the key executives and competitive environment to developing a differentiated proposition and content strategy, to knowing which channels and when to best engage.

In our webinar, we show you how to navigate and leverage the huge array of insight available to marketers.

What we cover:

  • The latest market developments and trends around insight in 2021
  • The latest research and thinking on insight from ITSMA
  • How ServiceNow has built an award winning ABM Centre Of Excellence, underpinned by their use of insight
  • Practical examples of how insight can be used to overcome common challenges in ABM
  • Q&A with the experts in insight

Gemma Davies

Senior Director, Global ABM and CXO Engagement, ServiceNow 

Greg Salmon


Louise Jefferson

Senior Associate,