ABM is a strategic approach that combines targeted, insight-led marketing with sales to increase mindshare, strengthen relationships, and drive growth in specific new and existing accounts.

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The role of the 

"Accelerated CMO"

On-Demand Webinar

How marketing leaders can adapt their GTM strategy and thrive in the "Next Normal". Get instant access to the webinar originally broadcast in September 2021.

As we begin to put space between the business situation today and where we were 18 months ago, we are able to start extracting lessons from the past and gaining perspectives on what the future might hold. 

In this session, we look specifically at the Retail, Banking, Manufacturing and Telco sectors to examine the changing business landscape in each. You'll hear first hand, how business leaders from Atos and NTT have adapted their strategy to engage industry with greater relevance and context.

What we covered:

  • A collective view of the latest viewpoints and industry trends from 2021 and what they mean
  • Framework thinking to approach industry strategic planning
  • Exploration and discussion of the different strategies that CMOs are adopting and could consider
  • Practical examples of how key accounts in industries are adapting and what this means for when targeting ABM
  • Q&A with the experts


Nat Sones

Head of Strategy,

Clive Armitage


Cat Dutton

Deputy CMO, 

Matt Preschern


Co-presented by industry leaders from

Watch now