“ABM is a strategic approach that combines targeted, insight-led marketing with sales to increase mindshare, strengthen relationships, and drive growth in specific new and existing accounts.
Get instant access to our Navigating the Great Acceleration Webinar:
"
The role of the
"Accelerated CMO"
On-Demand Webinar
How marketing leaders can adapt their GTM strategy and thrive in the "Next Normal". Get instant access to the webinar originally broadcast in September 2021.
What we covered:
Presenters:
Nat Sones
Head of Strategy,
Agent3
Clive Armitage
CEO,
Agent3
Cat Dutton
Deputy CMO,
Atos
Matt Preschern
CMO,
NTT
Co-presented by industry leaders from