ABM is a strategic approach that combines targeted, insight-led marketing with sales to increase mindshare, strengthen relationships, and drive growth in specific new and existing accounts.

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Industry Horizons: Navigating the Great Acceleration

On-Demand Webinar

Watch our latest webinar, as we discuss how CMOs can best prepare themselves to position and market to different industries and engage with businesses which are in a continued period of accelerated, post-pandemic change.


As we begin to put space between the business situation today and where we were 15 months ago, we are able to start extracting lessons from the past and gaining perspectives on what the future might hold. 

In this session, we look specifically at the Retail, Banking, Manufacturing and Telco sectors to examine the changing business landscape in each. You'll hear first hand, how business leaders from Atos and NTT have adapted their strategy to engage industry with greater relevance and context.

What we covered:

  • A collective view of the latest viewpoints and industry trends from 2021 and what they mean
  • Framework thinking to approach industry strategic planning
  • Exploration and discussion of the different strategies that CMOs are adopting and could consider
  • Practical examples of how key accounts in industries are adapting and what this means for when targeting ABM
  • Q&A with the experts



Presenters:

Nat Sones

Head of Strategy,
Agent3 


Clive Armitage

CEO,
Agent3 



Cat Dutton

Deputy CMO, 
Atos


Matt Preschern

CMO,
NTT


Co-presented by industry leaders from

Watch now