Webinar: How to measure and optimize ABM impact
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As a longtime leader in ABM strategy, development, management, and measurement, we’re shining a light on best practice approaches for ABM measurement with this webinar.
Originally broadcasted on 15th July 2020, we were delighted to host ITSMA and Fujitsu for this ABM webinar which was based on the research and insights within our guide to measurement.
What we cover:
- Why the measurement challenge is so difficult
- How to apply the "three R's" to different ABM programs
- Which areas you need to cover in measurement for success
- Shared learnings from Agent3 and ITSMA
- Practical case study and tips from Andrea Clatworthy, Head of Account Based Marketing at Fujitsu, EMEIA
- How to optimize and scale measurement
Presented by:
Register for instant access to the 50min recording.
Dan Sands
Chief Strategy Officer, Agent3
Bev Burgess
SVP & Global ABM Practice Leader, ITSMA
Andrea Clatworthy
Head of Account Based Marketing at Fujitsu, EMEIA
